The most Instagrammable cities in Europe
09 Dec 2025
But nothing signals the approach of winter quite like a picturesque city-scape or scenic streets perfect for capturing seasonal moments.
If you’re looking for the ultimate Instagrammable spots this winter, the team at TripSim has you covered. They have compiled a list of Europe’s most Instagrammed cities by analyzing millions of hashtags to reveal where social media users are sharing their favorite seasonal snapshots.
London dominates in the world of instagram
London is officially the most Instagrammed city in Europe, topping the list with 172 million hashtags.
Paris follows closely with 149 million hashtags, cementing its status as a perennial favourite for photographers and social media users alike.
Barcelona claims third place with 76.8 million hashtags, reflecting its colorful streets, iconic architecture, and vibrant culture that continue to draw attention online.
Berlin is fourth, with 56.3 million hashtags, showing that the German capital’s mix of history, street art, and nightlife keeps it highly shareable on social media.
Madrid ranks fifth with 53.6 million hashtags, proving that Spain’s capital has a visual appeal that punches above its size.
Amsterdam comes in sixth with 37.8 million hashtags, its canals, narrow houses, and cycling culture providing endless photo opportunities.
Valencia makes a notable appearance in seventh with 32.2 million hashtags, highlighting its growing popularity on Instagram despite being lesser-known internationally.
Rome follows in eighth with 31.5 million hashtags, showing that the city’s classical landmarks and piazzas remain a social media magnet.
Prague is ninth with 19.6 million hashtags, capturing the charm of its historic streets and Gothic architecture.
Venice rounds out the top ten with 18 million hashtags, reflecting the enduring allure of its canals and romantic scenery for photographers and social media users.
However, by countries, Germany tops the list with 5 Instagrammable cities, followed by Spain and France with four cities while Austria and Italy share the third rank with 3 cities.
Full list of the most instagrammable cities in Europe:
| Rank | City | Country | Visitors (million) | Number of Hashtags per City |
| 1 | London | United Kingdom | 19.1 | 172,000,000 |
| 2 | Paris | France | 19.1 | 149,000,000 |
| 3 | Barcelona | Spain | 15.8 | 76,800,000 |
| 4 | Berlin | Germany | 14 | 56,300,000 |
| 5 | Madrid | Spain | 7 | 53,600,000 |
| 6 | Amsterdam | Netherlands | 7.7 | 37,800,000 |
| 7 | Valencia | Spain | 2.5 | 32,200,000 |
| 8 | Rome | Italy | 9.6 | 31,500,000 |
| 9 | Prague | Czech Republic | 9.2 | 19,600,000 |
| 10 | Venice | Italy | 9.2 | 18,000,000 |
| 11 | Vienna | Austria | 7.5 | 17,500,000 |
| 12 | Budapest | Hungary | 5.5 | 17,200,000 |
| 13 | Stockholm | Sweden | 3.5 | 15,400,000 |
| 14 | Dublin | Ireland | 6 | 15,300,000 |
| 15 | Frankfurt | Germany | 2.5 | 14,400,000 |
| 16 | Munich | Germany | 7.4 | 14,000,000 |
| 17 | Porto | Portugal | 2.2 | 13,500,000 |
| 18 | Athens | Greece | 6.2 | 13,400,000 |
| 19 | Lisbon | Portugal | 4.4 | 12,500,000 |
| 20 | Florence | Italy | 10.3 | 12,100,000 |
| 21 | Edinburgh | United Kingdom | 3.9 | 12,100,000 |
| 22 | Copenhagen | Denmark | 4.9 | 11,600,000 |
| 23 | Marseille | France | 5.8 | 10,600,000 |
| 24 | Bordeaux | France | 2.5 | 10,300,000 |
| 25 | Oslo | Norway | 2.8 | 9,200,000 |
| 26 | Cologne | Germany | 3.3 | 9,000,000 |
| 27 | Helsinki | Finland | 3.3 | 8,600,000 |
| 28 | Brussels | Belgium | 3.9 | 8,500,000 |
| 29 | Santorini | Greece | 2 | 8,400,000 |
| 30 | Granada | Spain | 2.7 | 7,300,000 |
| 31 | Split | Croatia | 3 | 5,400,000 |
| 32 | Geneva | Switzerland | 2.9 | 5,000,000 |
| 33 | Zurich | Switzerland | 3 | 4,500,000 |
| 34 | Riga | Latvia | 2.6 | 4,200,000 |
| 35 | Vilnius | Lithuania | 1.5 | 4,200,000 |
| 36 | Salzburg | Austria | 2.5 | 4,000,000 |
| 37 | St. Petersburg | Russia | 8.2 | 3,500,000 |
| 38 | Tallinn | Estonia | 3.5 | 3,400,000 |
| 39 | Dubrovnik | Croatia | 1.3 | 3,200,000 |
| 40 | Krakow | Poland | 14.8 | 3,000,000 |
| 41 | Reykjavik | Iceland | 2.3 | 2,400,000 |
| 42 | Seville | Spain | 2.4 | 2,200,000 |
| 43 | Gdansk | Poland | 1.9 | 2,000,000 |
| 44 | Aarhus | Denmark | 1.4 | 2,000,000 |
| 45 | Innsbruck | Austria | 2.5 | 1,800,000 |
| 46 | Bruges | Belgium | 5 | 1,500,000 |
| 47 | Nice | France | 5.2 | 1,200,000 |
| 48 | Nuremberg | Germany | 1.6 | 958,000 |
| 49 | Istanbul | Turkey | 15.4 | 298,000 |
